Facebook is suffering from a “trust deficit”, a leading company’s executive told the advertisers. The company has been trying to stop different brands that want to join boycott over the political content moderation policies.
On Tuesday, the popular social media group joined a conference call with many advertisers. In the call, a senior executive defended different posts of US President Donald Trump that are controversial, but still available on the platform of Facebook.
Neil Potts, Head of Trust and Safety Policy confirmed that Facebook heavily suffered from a “trust deficit”, but still here to listen to the queries and concerns of clients. The conference call was organized by Interactive Advertising Bureau trade body in Canada.
Neil Potts had been asked by Interactive Advertising Bureau “why as advertisers we should risk our brands’ reputation by staying on your platform”, and how the group was “reconciling the loss of faith in Facebook as a trustworthy source of information”. So Mr. Potts replied that the company is highly concerned to get rid of the deficit. Facebook’s director of stakeholder engagement around policy content, Mr. Peter Stern was also a participant in the conference call.