A small business may often find themselves in a tight corner when it comes to marketing their small business. An extravagant marketing campaign that we see big enterprises launching, which include advertisements on TV and paper, and more costs a lot of dollars. A small business might not have that much capital to invest in marketing.
So, they have to think of creative ways to market their business so that a global audience can read them. Online or digital marketing is one way that can help them reach millions of people at an affordable rate. Here are some ways to market your business in a shoestring budget.
Email newsletter is one of the best and tried methods of marketing. It is affordable, and you have direct access to customers so if you do it right, you will have their attention where you want it.
Email newsletter: A survey says that it has a return of $38 for every $1 you spend on marketing. Use newsletter templates from Canvas to have a consistent theme and design of every newsletter you send out.
- They should be optimized for mobile so that people can access them using any device
- Send quality emails, don’t worry about quantity
- Have an appealing subject line
- The content of your emails should be short, appealing, and informative.
Support a local event
A small business has the option to leverage their community for their marketing efforts. For instance, you can sponsor a small event, like a talk show or a charity run. Research how your customer spends their leisure time and use it to your advantage.
Videos appeal more to the audience, as who doesn’t like watching a cooking video instead of reading the recipe? So, invest a little in video marketing, and you will see great returns.
You don’t have to hire a professional videographer to make YouTube videos. You can create small videos for your social media handles. Instagram and Facebook both have options to share videos on their story and even through their posts. Instagram reels are also a way to market your business and show its fun side.
Show BTS video of packaging materials with full security or a fun video of a promotional shoot or more to engage the audience.
Social media marketing
One of the best cost-effective channels for marketing your business is social media platforms. Make sure you are on a maximum channel that your team can handle effectively and especially on channels where your customers are prominent.
All your social media channels cater to different customers and different aspects of the business. Make sure you also cross-promote content of one social media to another for more exposure. Lastly, the content you provide on these channels has to be the best and appealing, so use Canva to edit and design your visuals.
Advertising is part of marketing, and the latter cover the entire promotion of a product. So, for a small business, it may be hard to get a budget to get a TV or radio advertisement. But you can opt for paid advertisements on Facebook and Instagram.
Do the research and find a feasible option where you can put your advertisement, it can be on billboards or pamphlets as well. You would need to increase your budget a bit more to advertise, but it can get you great results.
Sponsoring YouTube videos
There are tons of YouTubers out there who have amazing following and subscribers. So, why not sponsor their video or send them free products which they review on their channel.
It is inexpensive, and you get to expose your product to tons of people, and it is a fact that customers believe a review coming from an influencer than any other paid advertisement.
On the same note, you can collaborate with influencers on Instagram as well. A person who has a high engagement rate on IG can help you promote your business on a larger scale.
Host an event
Another innovative idea is to host a free event or class to showcase your skills. It gets people and promotes your business as well. For instance, if you are a baker, host an online or physical classroom on baking basics. Send people home with baking skills, your business card, and complimentary goodies.
Start a blog
You must have a website, now start a blog on it as well. It provides you with content to share on social media, helps promote your product, and gets more traffic to your website. It’s a win-win situation for all. Make sure you promote your blog on all social media platforms and do SEO so that it can rank higher on Google.
Most of these ideas won’t cost you much. So, which one are you going to try first? Let me know in the comments below.