Around 1 billion mobile users spend time watching videos on YouTube. Keeping this statistic in mind, marketers have decided to use YouTube as a video marketing channel. What about you?
Do you want to market your brand through videos on the YouTube channel?
Probably the digital marketing agencies in Delhi NCR will help you a lot. But make sure you follow the steps stated below. From creating to optimizing and monitoring, you will gain insight into how to run a video marketing channel on YouTube.
Let’s have a look.
5 Easy steps to conduct video marketing on YouTube Platform
- Learn about your audience: Who is your targeted audience? Or better if we say, for whom you have created the videos? If you have got the answer, you are following the right track.Before you upload your videos, you must understand your audience’s behavior along with other quantitative insights into your channel. For example, the view counts, revenues generated, average watch time, interaction rate, and much more.Pay attention to know who your subscribers are, their watch time, demographics, and so on. It’s great if you already know about these. But if not, make a list of it and reach out to the right audience.
- Have extensive competitor research: Once you have accumulated qualitative information about your audience, your next step should be to perform extensive competitor research.This step is the same for all digital marketing activity you perform. Be it is PPC advertising, SEO campaign, or SMO marketing, competitor research is important to get an insight into what competitors are doing.With this market research, you can have an idea about the keywords on which you need to work, hashtags that are in trend, and find the engaging community. Look what your competitors are following, study their trends, their activities, their video marketing strategies, and much more.
- Optimize your videos: Have you created your engaging videos? It’s time to optimize them to get more views, more followers, more subscribers, more likes, and more engagement.
Here we would like to share with you some tips following which you can optimize your videos effectively.
Create an engaging title with high-performing keywords. The tools like Google Keyword Planner will help you to identify the best keywords relevant to your content.Create an interesting thumbnail. This is very important when you are posting a video and you like to add a cover based on the video. Instead of choosing a freeze-frame from your snaps, customize your own thumbnail to make your content stand out.
Add a powerful, crispy, short, yet informative description. Make sure it contains an overview of the video content along with the keywords.Don’t forget to add hashtags. Trending hashtags are used to gain more engagement and create more business reach.Include CTAs to drive video traffic to your site. The CTAs should be highly powerful, effective, and should have the potential to convert the viewers into subscribers and potential customers.
Don’t forget to add a clip that says – like the video and subscribe to it to follow more updates. And do share with your friends and connections to enjoy.
- Analyze your video performance: Finally, it’s time to analyze your video performance and optimize it for better engagement. Use YouTube analytics to analyze and monitor the published video.To maintain and grow your YouTube channel, monitoring the videos is necessary. Here’s what you need to keep a tab on.Significant growth in your view count.
Get insight into audience demographics.
Check out the traffic sources, number of traffic, and quality leads.
Find the traffic sources that include mobile, desktop, smart TVs, iPad, etc.Guys, other than uploading videos on your YouTube channel, you can even try out advertising on this platform. Create engaging ads and target the right audience.
Plenty of online tools are used to monitor and manage videos on YouTube. Some free tools that allow promoting, monitoring, and optimizing videos are Google Trends, Google Explore, and Google Ads. However, TubeBuddy, Vidiq, YouTube Analytics, SERStat are few prominent tools usually used by marketers for a better approach.
Are you interested in YouTube marketing? Get in touch with a digital marketing agency in Kolkata and hire social media marketing services to set off your job.