Increased adoption of digital menu boards has increased the effectiveness and flexibility of businesses. Their ability to attract the attention of the customers through displaying a wide range mouthwatering food options has made them popular in most dining restaurants and eateries. Most restaurants use TV for menu boards, which are more appealing than the traditional backlit panels. The TV menu boards allow the restaurant operators to enter the dynamic assortments that they provide and their prices at any time from any remote location.
Features of a Menu Board
The digital menu boards allow the restaurant operators to advertise their new items on the screens or promote food products that have been moving slowly. The process of creating the menu boards is also easy due to the availability of the numerous templates to choose from. There is a lot of information available online that helps the operators to learn more about the digital menu boards. The digital screens are not only limited to the clients use only since the employers can use them to conduct employee trainee after hours leading to the improvement of their services.
What to Consider while Purchasing a TV
It is, therefore, important to pay more attention while choosing the right TV for use due to the numerous advantages that come with the utilization of the in digital menu boards on the restaurants. The TV used should be compatible with the software of use on the menu boards. Additionally, it should provide an appealing look in any food service environment. Some of the factors to consider while choosing a TV for digital menu board include:
- Brand- consider comparing the individual models and specification while selecting a brand rather than looking at the type of the TV.
- Warranties– most TVs come with a 1-2 years warranty, although most credit companies offer a double to the manufacturer’s warranty on using their card for purchase.
- Size– the ideal size depends on the proximity of the menu board from the customer, the number of items to display, and the space that it covers.
- LED vs. LCD– the LED TV uses light emitting diode bulbs, which use less power and generate less heat, therefore, producing lighter and thinner light compared to LCD TVs which use cathode fluorescent light bulbs.
- Resolution- TVs have a resolution of 720P, 1080P, or 4K displays. 720P is ideal for a broadcast television while a 1080P would be perfect for use with the menu boards. A 4K resolution may pose other operations problems making 1080P the perfect resolution to use.
The use of a digital signage extends the time that a customer stays at the restaurant while the display of appetizing menu increases the spending in the SQR. The customers can also view promos and news on the displays as they wait to get their meals. Additionally, the TV menu boards reduce the wait times since the customers use the screens to choose their meals. Restaurant operators should, therefore, invest in making their information interesting to their clients by displaying the eye-catching and mouthwatering videos of their foods using TVs for their digital menu boards.